‘Apple’ our favorite brand now World’s Most Valuable Brand. According to a research conducted by Forbes on over 100 multinational companies ‘Apple’ ranked No.1 ($57.4 Billion) in Worlds’ Most Valuable Brands List followed by Microsoft ($56.6 Billion), Coca-Cola, IBM & Google ($39.7 Billion).

In Forbes Words

Apple shows just how a brand can survive and thrive even when a parent company stumbles. Apple’s sales in the late 1990s plummeted 46% over a four-year stretch while the company lost money seven times over eight quarters. The stock was trading for less than $4 (split-adjusted) in 1997 before company cofounder Steve Jobs, who had been ousted, rejoined Apple.

The following year Apple released the iMac, the first in a string of monster hits over a dozen years. Sales over the past 12 months hit $57 billion, and net income was $12 billion. The stock is up 60-fold since 1997.

Get more info on this research by forbes [link]